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about social media

The internet isn't just about Web sites and email anymore.

Social media marketing, Web.30, citizen journalism, blog marketing, buzz marketing, word of mouth marketing - whatever you call it - is changing the way people communicate and how companies do business. Actually, it's changing everything. PR agencies used to send scores of press releases announcing news to the media. Not anymore. With the growing popularity of the Web as an information source and meeting place, consumers have access to many of the same resources as traditional media. As marketers, it's our job to speak directly to the consumer, in consumer terms – and to the media in different terms.

As conversations move online, Schneider Associates knows how to keep them relevant, accurate and authentic. At Schneider Associates, we don't see social media as a discipline, but as a channel to implement strategy. Used properly, it produces incredible results for clients; driving product launch, traffic, sales and event success.

• Our blog, www.launchpr.com, provides the latest strategies for launching new products and services and is drawing subscribers and sharing new product information across the Web.
• Our newest blog, www.mommiesclique.com, was recently launched to give - and get - a real parent point of view on issues, products and services of interest to mothers and families.